Constant connectivity defines the new state of connected consumers - their everyday life is marked by multiple touch points with their smartphones, wearables, connected Audio & TV or in-car entertainment, resulting in an abundance of information about their consumer journey. The only source of data underlying all their daily activities and media experiences – from what news they read at home in the morning to what they browse on the way to work, to what TV series they watch at night, is location data. Therefore, intelligence based on location data can help marketers make sense of all the fragmented information and harness a complete view of consumers, bridging the gap between their digital and physical worlds.
To help brands meet their business goals by leveraging location intelligence, adsquare invites leaders in the space to an intimate breakfast conference at Copernico Isola for S32 in Milan.
Learn more about Audiences In Motion at: www.audiencesinmotion.com